Farhad Mafie

15642 Sand Canyon Ave,
Unit # 51330
Irvine, CA 92619
U.S.A.
(+1) 949-356-2399
Email Farhad
Skype Name: farhadmafie

Portfolio

Selected Farhad’s Lectures & Interviews, Moderating Panels, and Panel Participations

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Selected Farhad’s Radio Interviews

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Selected Farhad’s Quotes and Activities (Technology Press Releases, Reports & Events)

  • Toshiba Rolls Out New Single-Chip High-Definition Digital Multimedia Decoder Chip; Device Functionality Supports Digital Satellite, Cable and Terrestrial Broadcasting Systems as Well as Emerging HD applications
    "As part of Toshiba Corporation's overall strategy for the digital consumer market, Toshiba engineers designed the TC81240TBG HD digital multimedia decoder to address system requirements for the digital consumer vertical market segment," said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components, Inc. (TAEC). "The highly-integrated, high-performance, peripheral component interconnect (PCI)-based single-chip device incorporates a 64-bit MIPS-based RISC processor, MPEG-2 HD video decoder, a 2D graphics processor, an audio digital signal processor (DSP), an NTSC/PAL/SECAM video encoder and a transport stream demultiplexing processor. This device complements other Toshiba products for the digital consumer market and positions Toshiba as the true system solution provider in the digital consumer segment."
  • Brandman University – Virtual Work Environments in the Post-Recession Era
    Case Study: Savant Company Inc. Overcoming Language and Cultural Barriers on Virtual Teams.
    Farhad Mafie, President and CEO of Savant Company Inc., discussed one of his many experiences with global teaming (pages 8-9).
  • UC Irvine Extension Is Named Platinum Sponsor Of Thirteenth Annual International System-On-Chip (SoC) Conference
    “We are pleased to have UC Irvine Extension continue their participation as a platinum sponsor again this year,” said Farhad Mafie, International SoC Conference Chairman. “The institution’s industry-leading Embedded Systems Engineering Certificate Program provides up-to-date curriculum along with relevant on-the-job applications for busy professionals to succeed in this industry.”
  • Toshiba America Electronic Components Intros 64-Bit RISC MPU
    “Data protection is one of the most serious challenges that networking and communications system providers are facing,” said Farhad Mafie, VP of the ASSP business unit at Toshiba America Electronic Components, Inc. (TAEC), in a statement. “It is no small task to maintain the confidentiality and integrity of information during transmission over the Internet or Intranet. Toshiba has addressed this problem by offering a high-performance, highly-integrated 64-bit MIPS-based RISC networking/communications processor that has a built-in DES engine.”
  • Extending the Network - Toshiba Launches New Single-Chip RF/IF Receivers for Short-Range, Low-Power Wireless Applications
    “Wireless products are becoming a pervasive part of consumers' lives. The burgeoning list of wireless products ranges from remote locks, security systems, tire-pressure monitoring systems, and gate openers to wireless keyboards, mice, telemetry, and light switches,” said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. “As manufacturers rush to bring new devices to market, they face constant pressure to provide high-performance products at lower cost. Toshiba's new low-power, low-cost data-communication devices give customers a head start on adding short-range wireless functionality to a host of existing and new applications without expensive rewiring.”
  • Math Fair Educates, Delights and Inspires
    As people eagerly lined up outside the Bren Events Center before the fair special guests and dignitaries including City of Irvine Mayor Steven Choi, Ph.D., State Senator Lou Correa, and former California Secretary of Education Marian Bergeson, and Microsemi’s Farhad Mafie cut the ribbon to officially open the event. – Farhad Mafie, VP Worldwide Product Marketing and Corporate Communications at Microsemi.
  • journal of international management studies - ResearchGate
    VIRTUAL TEAMS: THE PROBLEMS AND POSSIBILITIES OF COMPUTER AND CYBER-BASED GLOBAL WORK GROUPS IN MODERN ORGANIZATIONS
    “The Savant Company, Inc., a small marketing strategy company in Newport Beach, California, has utilized virtual teaming to build the company. They are collaborating virtually with a Korean company on a startup project. Savant’s CEO Farhad Mafie was quick to point out that in spite of company’s extensive use of virtual teams, it realized early on that to establish trust with employees from Asian countries, the company had to first schedule face-to-face meeting with all virtual team members. Sunguard Higher Education of Malvern Pennsylvania has successfully utilized virtual team meetings to coordinate projects with local communities (Bulluck and Tucker, p.8).”
  • Savant Company Inc. Launched
    "Our main goal is to assist technology companies by developing a commercialization process that matches their new technology, applications, segmentation strategy, or geographical focus," said Farhad Mafie, president and chief executive officer of Savant Company Inc. "The commercialization of leading-edge complex technologies requires that these technologies be brought to a practical level that can be easily communicated, well understood and effectively used by both technical and non-technical business professionals in the global technology industry." He added that the company will offer a range of targeted services, including consulting, reports, conferences, seminars, workshops and newsletters.
  • UC Irvine Division of Continuing Education Is Named Platinum Sponsor of Fourteenth Annual International System-on-Chip (SoC) Conference
    "We are pleased to have the UC Irvine Division of Continuing Education continue their participation as a platinum sponsor again this year," said Farhad Mafie, International SoC Conference Chairman. "With a strong emphasis on meeting the needs of busy professionals, the industry-leading Embedded Systems Engineering Certificate Program at UC Irvine Division of Continuing Education provides the much needed educational background along with relevant technical information for professionals to succeed in this industry."
  • Toshiba Semiconductor and TAEC to license TiVo technology for inclusion in next-generation chip design
    “Our customers are telling us they need the newest and most innovative technology and chip designs. We see TiVo as the key to providing the latest technology and important product differentiation for our customers,” said Farhad Mafie, vice president, ASSP Business Unit, System LSI Group, TAEC. “Developing chips that are ‘TiVo-ready’ is an advantage for us. We believe in the growing market for DVRs, and the standard-setting work TiVo has accomplished is what led us to license technology from the market leader for our next-generation products.”
  • Toshiba unveils 0.6W 64-bit processor
    “Toshiba unveils 0.6W 64-bit processor News from E-InSite Toshiba America Electronic Components (TAEC) has announced the latest addition to its TX49 family of MIPS-based RISC processors, a 64-bit design designated TMPR4955BFG-300.Based on Toshiba’s TX49/H3 core and fabricated in 0.13micron CMOS, the device consumes 0.6W of power when operating at its maximum frequency of 300MHz, which TAEC claimed is the lowest power consumption of any processor in this product category. Running 1.5 times faster than the previous generation 200MHz product and using a 32-bit SysAD bus, TAEC said it is targeting the device at embedded applications such as color laser printers, high-performance set-top boxes and networking devices that handle large amounts of graphics data. ”Toshiba continues to migrate its standard 64-bit MIPS RISC processors to higher and higher frequencies for applications that require higher CPU performance and greater system interface flexibility,” said Farhad Mafie, vice president of the Application Specific Standard Products Business Unit at Toshiba America Electronic Components, Inc. (TAEC). ”By choosing the TMPR4955BFG-300 processor, system architects gain the freedom to either use off-the-shelf SysAD-compatible chipsets to save development time or develop their own specific solutions around the SysAD bus with greater customization,” he added. Key features include a built-in IEEE754-compatible floating point unit; 32kbyte, four-way set-associative instruction and data caches; and 32-bit SysAD interface bus. Samples of TMPR4955BFG-300 are available now.”
  • New Voltage Regulator IC for Automotive Applications From Toshiba Achieves World's Lowest Power Consumption
    "An increasing number of microcontrollers are being used in automotive vehicles, including devices to control anti-theft systems, auto-lock systems and car area network systems," said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components, Inc. (TAEC). "These convenience features consume current, even when the engine is switched off and the microcontroller is in sleep mode, placing considerable strain on the vehicle battery. With its low-power consumption and integrated sub-clock circuit, our new voltage regulator IC provides a highly reliable solution to this problem."
  • Toshiba And WIDCOMM Team To Develop Embedded And PC Bluetooth Solutions
    "We are pleased to be teaming up with WIDCOMM," said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components, Inc. (TAEC). "We believe combining WIDCOMM's high-quality software with Toshiba Bluetooth semiconductor products will provide customers with a cost effective solution and faster time-to-market." WIDCOMM's BTE is a complete software solution designed to enable Bluetooth functionality for embedded devices. BTE includes Bluetooth upper stack and all profiles. BTE also includes test tools and the scripts necessary for Bluetooth product integration and preparation for BQB approval. BTW is WIDCOMM's complete communications software that enables Bluetooth wireless technology in PCs. It is fully compliant with Bluetooth specification version 1.1 and supports multiple operating systems, including Windows® 98SE, Windows ME, Windows 2000 and Windows XP.
  • Toshiba eyes audio/video distribution for 802.11a chipset
    “Toshiba Corporation developed a 5-GHz WLAN solution to address the emerging market of wireless audio and video distribution in the home of the future,” said Farhad Mafie, vice president of the ASSP business unit at Toshiba America Electronic Components, Inc. (TAEC). “We believe the 5GHz WLAN is an ideal wireless technology and will become one of the key standards for wirelessly dispersing A/V between residential gateway products and other WLAN-enabled products at home.”
  • New chip allows TV recording sans hard drive
    “We see TiVo as the key to providing the latest technology and important product differentiation for our customers,” said Farhad Mafie, Vice President, at Toshiba America Electronic Components. “Developing chips that are TiVo-ready is an advantage for us. We believe in the growing market for digital video recorders, and the standard-setting work TiVo has accomplished is what led us to license technology from the market leader for our next-generation products.”
  • Toshiba 8-bit MCUs run at 8 MHz, 1.8 V
    “Farhad Mafie, vice president of the application-specific standard-products business unit, said the devices include 512 bytes of data E2PROM for backing up “personality” information at power-down, such as volume and presets in an audio system. They also incorporate 32 kbytes of flash memory that can be programmed and reprogrammed via a UART after the chip has been mounted on a printed-circuit board. Mafie attributed the devices' low-voltage, high-speed operation (500-nanosecond minimum instruction execution time) to the proprietary 8-bit microprocessor 870/C core and NAND-type E2PROM. The MCUs can turn off power to the flash memory when they are not in use, thereby lowering operating current even further.”
  • Chipset for the home of the future
    ‘Toshiba has developed a 5GHz WLAN solution to address the emerging market of wireless audio and video (A/V) distribution in the home of the future,’ said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components, Inc. (TAEC).
  • Toshiba America Electronic Components Supports MontaVista Software for Next-Generation Consumer Products
    “As part of Toshiba’s overall strategy to offer complete platform solutions for market segments, such as digital consumer, communication, and high-end embedded applications, we are expanding our collaboration with MontaVista Software to further enhance our platform offering to our customers,” said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components, Inc. (TAEC). “The MontaVista Linux operating system in conjunction with Toshiba’s high-performance MIPS RISC processors provides a highly competitive solution for many key market segments.”
  • Microsemi Introduces XMC Form Factor SATA SSD for Industrial and Defense Applications Requiring the Highest Levels of Security and Reliability
    Farhad Mafie, VP Worldwide Product Marketing, Microsemi Corporation.
  • Microsemi: to Demonstrate Industrial IoT and Automation Solutions at SPS IPC Drives 2015
    Microsemi Corporation, a leading provider of semiconductor solutions differentiated by power, security, reliability and performance, will be participating in the Electric Automation Systems and Components Conference (SPS IPC Drives) from Nov. 24-26, 2015 at the Nuremberg Messe in Germany. Microsemi will be showcasing its expertise in industrial Internet of Things (IoT)/automation, industrial communications and smart energy/sensor applications. The company plans to demonstrate a variety of its solutions at the show, including dual-axis field oriented control (FOC) sensorless motor control, EtherCAT communications, human machine interface (HMI), industrial Ethernet switching and security innovations. Subject matter experts will be present to discuss technical details, applications and market trends, and Microsemi will host meetings in its booth throughout the duration of the exhibition.
    Farhad Mafie, VP Worldwide Product Marketing, Microsemi Corporation.
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